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As artists it is very difficult for us to put a value on our masterpieces, so I put some time to think of the art of pricing..
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Kristel Bechara

The Art of Pricing: How to Value your Canvas Paintings and NFTs

 Welcome to this week’s blog, pricing your creations is an art. As a visual artist who weaves tales of life’s polarities, understanding the nuances of pricing can elevate your artistic career to new heights. 

 

Setting the Stage 

 

Before delving into the specifics, let’s set the stage for our exploration. Pricing your artwork, whether it’s a traditional canvas painting or a digital NFT, is a multifaceted endeavor. It goes beyond mere numbers; it’s a reflection of your art’s value, your dedication, and your unique place in the art market. We’ll navigate through strategies, decipher the true value of your art, and find that elusive sweet spot where art and commerce meet harmoniously. 

 

Art Pricing Strategies  

 

Our journey begins with the foundation of pricing: strategies. We’ll delve into the various methodologies’ artists employ to price their work, from the straightforward cost-plus model to the comparative market analysis. Unveiling these strategies will empower you to make informed decisions when assigning value to your creations. 

 

Beyond Dollars and Cents 

 

Art value is a multifaceted concept. It transcends monetary worth, encompassing the emotional, cultural, and historical significance of your work. We’ll explore how to recognize and harness these intangible aspects, ensuring that your art’s value extends far beyond the price tag. 

 

Deciphering the Cost 

 

For canvas paintings, understanding the true cost of creation is pivotal. Materials, time, and your artistic journey all contribute to this cost. By demystifying the elements that make up the painting cost, you’ll gain clarity on the minimum pricing threshold that respects your artistic labor and investment. 

 

Finding the Perfect Price  

 

The elusive “right” price point can be challenging to pinpoint. We’ll equip you with the tools to determine a competitive yet fair price for your art, considering factors like your artistic journey, market demand, and the uniqueness of your creations. 

 

Art That Sells: Navigating the Market 

 

When it comes to NFTs, the art market has taken a digital leap. We’ll venture into the world of NFTs, exploring how to value your digital creations in this rapidly evolving landscape. From rarity to blockchain technology, we’ll decode the elements that influence the value of your NFT art. 

 

The Art and Labor Equation 

 

Lastly, we’ll explore the delicate balance between art and labor. As an artist who breathes life into expressive colors and bold patterns, your labor is a vital part of your creations. We’ll discuss how to ensure that your artistic labor is adequately compensated in your pricing strategy. 

 

Join us on this enriching journey as we unravel “The Art of Pricing.” Whether you create captivating canvas paintings or venture into the world of NFTs, understanding how to value your art is an essential skill that empowers you to share your unique vision with the world while maintaining the integrity of your craft. Let’s embark on this voyage together, where art of pricing art meets the artistry of your soul. 

 


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Picture of Kristel Bechara

Kristel Bechara

Award-winning contemporary artist best known for her dynamic patterns and expressive colours. Her artwork demonstrates the revolutionary creation of photographic imagery with oil, acrylic and giclée printmaking mediums to depict emotion.

Picture of Kristel Bechara

Kristel Bechara

Award-winning contemporary artist best known for her dynamic patterns and expressive colours. Her artwork demonstrates the revolutionary creation of photographic imagery with oil, acrylic and giclée printmaking mediums to depict emotion.